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Personality adjectives in the digital world: A natural language processing study of big five adjectives and their usage on reddit
Iva Vukojević, Irina Masnikosa, Matej Gjurković, Nina Drobac, Ana Butković, Martina Lozić, Denis Bratko, Jan Šnajder
Journal of Research in Personality
Psycholexical studies explore the intricate interplay between language and personality traits, focusing on trait representation in language. One aspect of such representation is the frequency of personality adjective usage. This study examines how linguistic and trait-label properties of personality adjectives relate to their usage frequency. Utilizing a corpus from the social media platform Reddit, we employ natural language processing to analyze Big Five adjectives in person-descriptions. Our results show that trait-label properties exhibit different patterns when considered together rather than separately from linguistic properties—for instance, prefixal composition nullifies the expected effect of polarity on frequency. These findings highlight the importance of considering both linguistic and trait-label properties when assessing the usage of personality adjectives.
SIMPA: statement-to-item matching personality assessment from text
Matej Gjurković, Iva Vukojević, Jan Šnajder
Future generation computer systems
Automated text-based personality assessment (ATBPA) methods can analyze large amounts of text data and identify nuanced linguistic personality cues. However, current approaches lack the interpretability, explainability, and validity offered by standard questionnaire instruments. To address these weaknesses, we propose an approach that combines questionnaire-based and text-based approaches to personality assessment. Our Statement-to-Item Matching Personality Assessment (SIMPA) framework uses natural language processing methods to detect self-referencing descriptions of personality in a target’s text and utilizes these descriptions for personality assessment. The core of the framework is the notion of a trait-constrained semantic similarity between the target’s freely expressed statements and questionnaire items. The conceptual basis is provided by the realistic accuracy model (RAM), which describes the process of accurate personality judgments and which we extend with a feedback loop mechanism to improve the accuracy of judgments. We present a simple proof-of-concept implementation of SIMPA for ATBPA on the social media site Reddit. We show how the framework can be used directly for unsupervised estimation of a target’s Big 5 scores and indirectly to produce features for a supervised ATBPA model, demonstrating state-of-the-art results for the personality prediction task on Reddit.
Pandora talks: Personality and demographics on reddit
Matej Gjurković, Mladen Karan, Iva Vukojevic, Mihaela Bošnjak, Jan Šnajder
In Proceedings of the Ninth International Workshop on Natural Language Processing for Social Media, Association for Computational Linguistics
Personality and demographics are important variables in social sciences and computational sociolinguistics. However, datasets with both personality and demographic labels are scarce. To address this, we present PANDORA, the first dataset of Reddit comments of 10k users partially labeled with three personality models and demographics (age, gender, and location), including 1.6k users labeled with the well-established Big 5 personality model. We showcase the usefulness of this dataset on three experiments, where we leverage the more readily available data from other personality models to predict the Big 5 traits, analyze gender classification biases arising from psycho-demographic variables, and carry out a confirmatory and exploratory analysis based on psychological theories. Finally, we present benchmark prediction models for all personality and demographic variables.

